We created Jack Creative so Mompreneurs and small food brands with big dreams can have rockstar PR services and showstopping video content at an affordable rate without compromising on quality.
Here’s how it all started.
Jack Creative was born from founder Michelle Piccolo’s desire to combine her expansive experience in public relations with her passion for impactful brands founded by mothers looking to make a difference in their communities.
After a successful 15 year career in the PR industry working with brands like NYDJ, Sperry Top Sider, Wacoal, Kipling, and Amazon Fashion, Michelle left her career while at the top of her game at the director level to start building her new dream, her family. After welcoming her first son Jack into the world, Michelle knew she was ready to start her second act, which is her most challenging yet fulfilling role to date, Mom!
John and Michelle’s favorite roles in life are Mom and Dad to their two fun, loving sons, Jack (5) and Lucas (1). Jack and Lucas are always camera-ready and love to play the extra in any project needed.
Michelle’s recipe website and Instagram page, Feeding Our Toddlers, has been a labor of love over the last few years as she helps parents make healthier choices for their kids. She has partnered with brands like Simple Mills, Bob’s Red Mill, Little Spoon, Sweet Nothings, Food for Life, and more. These always-exciting brand partnerships planted the initial seed for Jack Creative. Michelle was consistently knocking her promotional marketing materials out of the park thanks to her husband, John’s, incredible film skills. John’s career in film making and producing has proved to be an invaluable asset to all of Jack Creative’s clients. Michelle and John paused when brands started to take note of her consistent, high-quality videos and photos. They realized that this could be something bigger than their own personal projects.
As Michelle continues to pivot and offer more personalized services to her clients, she could not be more thrilled to be offering PR services to businesses she truly loves and wants to support.
So Jack Creative is here for the new kids on the block, the busy moms trying to make ends meet or fulfill a lifelong passion but is just always waiting for their moment. At Jack Creative, Michelle makes that moment happen for her clients.
Nothing makes Michelle happier than hearing how Jack Creative has brought a small food brand to life or helped a client land an exclusive media coverage story, now reaching more families than ever before. That’s what it’s all about.